Wouldn’t be wonderful if you had a magic wand you could wave to finish your assignment?

Isn’t awful when you have to sit in front of the computer typing and erasing, thinking and re-thinking?

Wouldn’t it be great if all your spelling and grammar errors magically disappeared?

Well, that would be great but we don’t live in a world with magic that can save us from hard labor in front of the computer.

Or maybe there is something that could help and even seems magical.

One example is a tool known as  the AIDA formula used for writing articles. AIDA stands for:

  • A – attention/awareness
  • I – interest
  • D – desire
  • A – action

If you want to learn more about AIDA you can Google it or look it up on Wikipedia.

The following section will demonstrate how you can implement this tool to improve your writing.

The AIDA formula

Whether you are writing short or long text, you can make improvements with this formula. It is guaranteed to make your text more readable and interesting.

For example:

Short compositions

This category includes social media ads designed to grab the reader’s attention. For example:

A – Would you like to know how to sell ice to an Inuit ; or desert sand to a Bedouin?

I – Participants of our “Selling Academy” gain these abilities.

D – We are offering a program that will equip you with sales techniques for retail, wholesale and B2B in addition to leadership skills.

A – So, if you want to improve your sales skills and surpass your sales targets check out our “Selling Academy” at the following link…

Longer  compositions

This could include an SEO optimized web article with a main keyword – baby wipes, and secondary keywords – almond milk, sensitive care:

A – Did you know baby wipes are salvation for hot summer days?When the temperature is high and your body needs refreshment, what can you use if you don’t have water in your backpack?

I – Research shows that baby wipes offer refreshment as they hydrate skin on hot summer days. You can safely use them all over your body.

D – One extraordinary line of wipes are extra sensitive care wipes. Those wipes are made from an enriched formula lotion with the addition of almond milk to nourish and hydrate the skin of both children and adults.

A – Wipes are available for purchase in all high end shops and malls. But hurry as they may not last, they are limited editions and are flying off the shelves.

Or, for example, longer composition, such as Email marketing:

A – Hi Mark, I got your email address from our mutual friend John C. He told me to contact you if I have something interesting to offer you.

I – My company sells unique products for hikers such as personalized backpacks, jackets, water bottles etc.

D – Since you are a president of a hiking society “Mountain” maybe you could be presenter of our products to your colleagues?

A – If you are interested in learning more about this opportunity please contact me.

Elizabeth Wilson

Marketing Manager

Elizabeth.wilson@uniqueoutdoorkit.com

444-444-4444

 

These are a few examples of how to use the AIDA formula. As you can see, it is widely applicable as it produces understandable and meaningful text.

Please contact me if you require copywriting assistance.